Messaging Copy
We write messaging copy for various channels that keeps customers informed, explains important updates and prompts them to take action when needed.
Why You Should Care
Well-written messaging copy lets you share useful information, build relationships with customers over time and guide them to complete key actions. This includes email, SMS, push notification, WhatsApp and newsletter, each serving different purposes such as transactional alerts, order confirmations and shipment updates. If a message is unclear or awkward, customers may feel confused or frustrated. Good messaging copy also reduces support enquiries because customers understand what you’re telling them without needing to contact your support team for further clarification.
What We Cover
Email copy can be promotional, transactional, informational, educational or action-driven. It’s often sent after users take a specific action like making a purchase online, changing a password or creating a new account. Effective email copy has a strong subject line, structured body text that delivers the core message and when needed, a call-to-action that tells users what to do next.
Common use case: When you want to send order confirmations after customers have made a purchase, notify users about temporary system outages and share status updates, announce new product features or send a one-time passcode for account activation.
SMS and push notifications
SMS and push notifications are short messages that get important information across quickly. SMS messages need to be concise, ideally under 160 characters, as longer messages cost more to send. Push notifications can be slightly longer, but they still need to be brief since users read them on small mobile screens.
Common use case: When you want to remind customers about an incomplete action, alert them to flash sales, update them on shipment status, or send quick tips that drive engagement.
WhatsApp messaging lets you communicate with customers in a more personal and conversational way. It can be welcome messages, promotional announcements, replies to common questions or action-driven messages that encourage customers to make a purchase or respond. We can also develop customised interactive conversation flows for your specific use case.
Common use case: When you want to send personalised offers or updates, give direct customer support or guide users through a chat to complete an action.
Newsletter
A newsletter is usually sent via email on a regular basis, e.g., weekly, monthly, quarterly or on a preferred schedule to keep customers engaged with your brand. It can include company news, promotions, customer stories, product features, educational articles and useful tips.
Common use case: When you want to maintain regular contact with your customers, build authority in your field, showcase customer success stories, or drive traffic back to your website with valuable, relevant content.
Let’s Work Together!
Maybe you already have messages that are inconsistent or ineffective, and you want to refine them. Or perhaps you’re launching a new product, feature or campaign and need simple, consistent messaging across email, SMS, push notification or WhatsApp. Whatever the case, get in touch with us for further discussion. Don’t see the type of messaging copy you need listed above? Contact us and we’ll work out a customised solution to meet your requirements.